The Business of Finding you your Lowest Air Fare Just Became a Lot More Crowded

Have you ever tried to check out fares for your travel plans at a website called ITA Software? The answer to that is probably a Yes and No. Even if you don’t go to the ITA website directly, this is a company whose technology powers most travel websites.

It’s been doing well for itself over the last 15 years or so; and now, Google owns it – the Internet giant paid about three-quarters of a billion dollars for it. So what does Google want with it? Well, think about it – Google does search, finding the lowest air fare involve search, it sounds like a pretty well-thought out match.

What Google plans is an industry-heaving move. You’ll be able to search for the lowest fares around using a great combination of Google’s powerful search algorithms, and ITA’s travel smarts.

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